As discussed above, the use of Information Technology gives Groupon a competitive advantage. Groupon has a sustainable competitive advantage. Do you agree or disagree with the statement? Does Groupon have no sustainable competitive advantage? In other words, the Groupon Company gains a competitive advantage by integrating information in its operations. This enables the company to compete with other industry players, which have emerged lately. For instance, Groupon prioritizes it in its operations, in order to increase its subscriber base. Information Technology is integrated into businesses all over the world as a core competency. It has also enabled the company to fight the increasing competition back in its home country. This has increased its access to international markets. According to Pearlson (2012), Groupon added a mobile capability to its services. This has helped the company to be competitive in its target markets. Groupon on its part has ensured that it has a mobile application that is compatible with many operating systems of mobile phones.Īccording to Wolny (2013), the increased usage of Information Technology among consumers has led to the growth of a strong subscriber base for Groupon (Wolny, 2013). A big population today has access to Smartphones or any other portable mobile device that can be used to access the internet.

These three components fascinate many consumers in any given business. Information Technology is associated with convenience, fastness, and efficiency.

This shows that the company has embraced Information Technology in its business operations. Groupon uses mobile applications, websites, and emails to reach its subscribers. Information Technology is the use of computers and other related devices in businesses.

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